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Using the power of expectations for safety
'Treat the articulate citizen like voting cattle and he behaves like voting cattle', writes the historian David van Reybrouck, 'but treat...

Social Psychology at the Service of Safety?
Social psychology plays an important, and for many, unconscious, role when it comes to safety. In previous blogs, I have written about...

New safety-inspiration-session
A new session available in Dutch.


Focus on what really matters
The people who are familiar with safety management are also familiar with Heinrich's Pyramid. We thus learn that the ratio between the...

Appreciation for prevention, for the deployment of safety
We consider it to be normal when work is carried out safely, but when accidents occur, something has failed somewhere in the system. An...


How do we learn to work more safely?
Many companies pay a lot of attention to training to work safely. The problem with many training methods, however, is that the lessons do...


Safety First! Zero Accidents! Are you serious?
Few companies would survive if 'Safety first' and 'Zero accidents' were their motto and goal. Why? No organization's mission is to be...

Is 'planning' the road to success?
'What's the #planning?' seems to be the holy trail for 'the manager'. Without a planning he's lost. The employee wouldn't know where he's...

Podcast Safety from Within
Listen via (in Dutch): https://soundcloud.com/rob-kret/interview-rob-krete-veiligheid-van-binnenuit https://www.podbean.com/media/share/p...

Why not looking more often at HRO’s when we’re talking about Safety?
What can we learn from High Reliability Organizations (#HRO) where one has to keep errors to the absolute minimum? In addition to working...

From Inside
It is interesting to investigate the core message of my book "Safety from Inside". This is brilliantly unravelled by Daniel Pink in his...


Interview with ARBO-Online: "Give safety back to the workplace"
"Safety" does not belong to safety experts, but belongs in the workplace. That is Rob Kreté's firm belief. During his career as a project...


"Safety from Within" in book review NVVK-magazine by Carsten Busch
"Safety from Within is primarily written for managers. Still, as far as I am concerned, the book is equally recommended for safety...


"Safety from Within" featured in ARBO magazine
ARBO is a knowledge platform about safe and healthy working. Every month they spend a page in their monthly magazine about what has...


There's no glory in prevention - but the real leader goes for prevention anyway
Mensen die een crisis bezweren worden op een voetstuk gehesen, maar mensen die crisissen voorkomen genieten maar al te vaak weinig erkenning


Successful book presentation in The Hague
Eerste druk inmiddels ver op en wijd verspreid.


Damage caused by not (being able to) to speak freely
Psychological safety In the book “Safety from Within” I wrote about the enormously significant impact of psychological safety. From the...

Preview book 'Safety from Within'
In mid-2010, I received a call from a renowned engineering firm that I had previously worked with several times. They asked me if I was...


Mindfulness & Safety
I am very passionate about mindfulness simply because I am more present at what is happening right now. While pretty obvious, I've never...

Safety from Within
Many people do not know that severe and fatal accidents in the Netherlands are rising again since 2015. Before that, that number had been...
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