Using the power of expectations for safety
'Treat the articulate citizen like voting cattle and he behaves like voting cattle', writes the historian David van Reybrouck, 'but treat him like an adult and he behaves like an adult'. Placebo The Pygmalion Effect, named after the mythological artist who loved a statue he made of a woman, that the gods decided to bring her to life. The Pygmalion effect is reminiscent of the placebo effect. Only we are not talking about an expectation that will make us better ourselves. This